RE-BRANDING NIGERIA: HOW FASHION PROMOTES NATIONAL IDENTITY BY CHARLES BULUS.

INTRODUCTIONAll through history, individuals and groups have used clothing and fashion to project social status and political ideal. Clothes, generally viewed as human covering, have been used to express relational bond, religious beliefs, academic affiliations, marketing and advertising solutions, etc. However, over time, fashion has also been viewed from the perspective of identity formation. This …

RE-BRANDING NIGERIA: HOW FASHION PROMOTES NATIONAL IDENTITY BY CHARLES BULUS. Read More »